AnalyticsIQ combines cognitive psychology with data science to create predictive people-based data products for businesses. They offer solutions like PeopleCore for B2C marketing data, BusinessCore for B2B insights, and Connection+ for linking personal and professional data. Their services support marketing, data science, and product innovation across various industries, helping teams understand, target, and predict customer behaviors to optimize campaigns and product development. AnalyticsIQ emphasizes ethical data creation and privacy, providing detailed insights and custom data sets to meet specific business challenges.