Traditional Voice of the Customer (Voc) feedback programs, such as customer surveys, can leave brands at risk of missing critical customer insights. With advances in cloud technologies, brands can stop relying on solicited, and potentially biased, data and start tapping into a treasure trove of insights available from their customer’s everyday conversations.
During this video, the presenters will walk thru two unique VoC use cases and will provide a demo of how to collect the literal voice of the customer using AWS services.
- LisaFairbanks, WW GTM Lead, Customer Experience (Cx) Solutions at Amazon Web Services (AWS)
- Travis Price, Principal Platform Architect at Amazon Web Services (AWS)