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This webinar explores the integration and impact of AI in B2B marketing, addressing strategies for enhancing customer experience, data management, collaboration with IT/data teams, and navigating CMO pressures. Future AI roles and insights for adapting to evolving trends will also be discussed.
Strategies for Enhancing Customer Experience: How AI technologies are being integrated into marketing strategies to improve customer interactions and the immediate impacts observed.
Data Management Best Practices: Methods for preparing and managing marketing data to leverage AI effectively, ensuring quality inputs for optimal outcomes.
Future AI Trends in B2B Marketing: Insights into the evolving role of AI in B2B marketing and steps marketers are taking to prepare for these changes, ensuring continued relevance and success.